Communicating Benefits to Millennials

Communicating Benefits to Millennials

Anytime a new generation comes into the office, they bring with them their styles and attitudes. Millennials are energetic, technology-savvy and educated. And benefits matter to Millennials (defined as anyone born between 1981 and 1994). Nearly half (49%) of Millennials cited the employee benefits they received as a strong driver of financial security and peace of mind. However, just like all your other employees, you have to do a good job communicating your benefits if you want Millennials to understand and use the plans. So squeeze into those skintight jeans and follow these communication tips. Use social media to reach them. Younger workers are online all the time. And they’re all over the place – from Pinterest to YouTube. You can’t expect them to dig around for your benefits information when their attention is scattered and limited. Instead, give them important benefits information on the platforms they use. Facebook and …

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Top 4 Reasons Benefits Communications Plans Succeed

Top 4 Reasons Benefits Communications Plans Succeed

No matter what direction you intend to take your benefits this year, you must start with a plan. All plans that succeed share similar elements. These are our four top reasons benefits communications plans succeed: 1. You’ve identified goals and ways to measure success A communication effort cannot reach its full potential without documented goals. This can be as simple as identifying the top three to five goals each year. Top goals can include, shifting enrollment out of your high-cost health plan, building awareness of new tools, increasing workers’ use of preventive care or increasing 401(k) savings. You must also establish how you will measure your results. The easiest place to start is with data you already collect – like plan enrollment and participation or website visits, but you can also ask your health plans for aggregate data about your employees and their dependents. Measuring goals with data is simple to …

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