How to Make a CRM Work for You

Common CRM Implementation Failures to Avoid The uptake of CRM software is growing at a steady rate of approximately 13% each year over the last few years according to reports from Gartner (2014; 2015). And with good reason – CRM software enables companies to grow loyal relationships with their customers by allowing a better understanding, segmentation and tiering of their customer base, improved targeting of promotions and cross selling, and the implementation of alerts that signal a customer is about to depart. CRMs are a complex software that can deliver what many refer to as a ‘360 degree view’ of their customers. Unfortunately, some firms view CRM systems as a Customer Relationship strategy rather than a tool for facilitating successful Customer Relationship strategies. We’ve put together a list of the most common CRM failures, as well as solutions that can take this sophisticated software to its full potential. 1. Thinking …

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Demystifying the DOL Part 4: Capabilities Required to Meet Operational Requirements

Demystifying the DOL Part 4: Capabilities Required to Meet Operational Requirements

The advisor practice should be prepared to add new procedures and technology platforms to support the DOL operating environment. The requirements of an advisory practice to support DOL comprehensively will involve the capabilities and technologies described in the sections below. Contact Management/CRM Many agencies and advisory firms employ a form of Client Relationship Management (CRM) platform in conjunction with the practice. For many firms, however, the DOL will likely dictate a more comprehensive use of such a platform than many firms currently employ in operations. In the field, the CRM will be required to document prospect and client communications, since most communications can be construed as “recommendations” under the DOL and the advisor must avoid any recommendation that contains “misleading statements.” As such, the advisor and staff will likely have to thoroughly document these communications as a requirement of the Financial Institution and make the content discoverable and accessible in …

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Webinar: Welcome To Insurance Sync For SmartOffice

Last week Ebix hosted a webinar featuring Tony Wang, SmartOffice’s Director of Brokerage Sales, where he hosted a live demo and Q&A for Insurance Sync. If you missed it, don’t panic! We have the recording just for you.     If you have any questions that aren’t answered in the webinar please feel free to email tony.wang@ebix.com today! Our goal is to continually improve SmartOffice to exceed your needs, so if you’d like to offer your feedback we’d greatly appreciate it! There’s an optional survey that you can complete here, if you feel so inclined.