How Company Culture Adds Value to Your Business

Company culture isn’t just a “nice to have” part of doing business; it goes a long way toward determining whether your company will be successful or not. But too often company leaders think corporate culture is about things that take employees away from their work — such as ping-pong tables or nap rooms — rather than how employees do their work and what they need to succeed. Understanding corporate culture can help leaders shape it more effectively — and gain the benefits of doing so. “The business case is simple,” says Nancy Noto, an organizational psychologist and HR consultant. “A leader must have a point of view on what success looks like for their company. Then they must hire people who activate the values that they believe in and who work in the way they know leads to success. Managing culture will ensure the right people work for the company …

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