Which Employee Benefits Do Workers Value Most?

An improving economy has made the talent market heat up, and organizations are finding they need to look for new ways to recruit and retain high-performing employees. One of the tools many organizations use to attract high-talent candidates and hold onto their top performers is a strong benefits package. While different employees have different preferences and needs, there are some trends worth noting when it comes to the benefits employees value. This white paper will look at benefits employees tend to value most, and examine how organizations can use benefits to improve their recruiting and retention efforts. Health Insurance One of the most valued employee benefits is health insurance. “Employees value health insurance, dental and vision the most,” says Nicole Wright of Entrepreneurs Loft. Research backs that up. According to a Towers Watson survey, 46 percent of respondents said health care benefits are an important reason for deciding to work …

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Top 4 Reasons Benefits Communications Plans Succeed

Top 4 Reasons Benefits Communications Plans Succeed

No matter what direction you intend to take your benefits this year, you must start with a plan. All plans that succeed share similar elements. These are our four top reasons benefits communications plans succeed: 1. You’ve identified goals and ways to measure success A communication effort cannot reach its full potential without documented goals. This can be as simple as identifying the top three to five goals each year. Top goals can include, shifting enrollment out of your high-cost health plan, building awareness of new tools, increasing workers’ use of preventive care or increasing 401(k) savings. You must also establish how you will measure your results. The easiest place to start is with data you already collect – like plan enrollment and participation or website visits, but you can also ask your health plans for aggregate data about your employees and their dependents. Measuring goals with data is simple to …

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