How Benefits Have Changed in 20 Years

How Benefits Have Changed in 20 Years

The Society for Human Resource Management (SHRM) first began annual surveys of HR professionals back in l996 to find out what benefits organizations offer employees. To see how employee perks have evolved over time, the latest SHRM Employee Benefits Report, which queried almost 3,500 HR pros about 300 benefits, compared the 2016 findings with 1996 data and also to information collected in the past 5 years. “The number of benefits employers are offering is consistent with recent years,” said Evren Esen, director of survey programs at SHRM. “However, employers are always looking for new and innovative benefits that are cost-effective and best fit their workforce.” Employers have increased and decreased benefits strategically due to economic and technological changes, as well as to the shifting concerns of workers. For example, the SHRM report notes organizations are offering more telecommuting and flexible schedule options in response to employees, especially Millennials, who want …

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3 Ways to Give Your Benefits Website a Fresh Look

3 Ways to Give Your Benefits Website a Fresh Look

You don’t need a huge budget to give your website a new look. With a little creativity, and some basic knowledge of how your site functions, you can make changes that can both provide employees with the content they need and give the site a fresh feel. Here are three cost-effective things you can do to give your site a mini-revamp. 1. Reorganize Your Sitemap Every benefit is important, yes. However, every benefit does not deserve its own page. If your sections are beginning to feel bloated with sub-sections, it’s time to change how your pages are organized and linked to each other. You don’t want employees to have to sift through your menu with the same intensity they would sift through library index cards. Start your reorganization by looking for pages that can merge. You can use program data or Google Analytics to help you determine which pages (and …

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Communicating Benefits to Millennials

Communicating Benefits to Millennials

Anytime a new generation comes into the office, they bring with them their styles and attitudes. Millennials are energetic, technology-savvy and educated. And benefits matter to Millennials (defined as anyone born between 1981 and 1994). Nearly half (49%) of Millennials cited the employee benefits they received as a strong driver of financial security and peace of mind. However, just like all your other employees, you have to do a good job communicating your benefits if you want Millennials to understand and use the plans. So squeeze into those skintight jeans and follow these communication tips. Use social media to reach them. Younger workers are online all the time. And they’re all over the place – from Pinterest to YouTube. You can’t expect them to dig around for your benefits information when their attention is scattered and limited. Instead, give them important benefits information on the platforms they use. Facebook and …

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Top 4 Reasons Benefits Communications Plans Succeed

Top 4 Reasons Benefits Communications Plans Succeed

No matter what direction you intend to take your benefits this year, you must start with a plan. All plans that succeed share similar elements. These are our four top reasons benefits communications plans succeed: 1. You’ve identified goals and ways to measure success A communication effort cannot reach its full potential without documented goals. This can be as simple as identifying the top three to five goals each year. Top goals can include, shifting enrollment out of your high-cost health plan, building awareness of new tools, increasing workers’ use of preventive care or increasing 401(k) savings. You must also establish how you will measure your results. The easiest place to start is with data you already collect – like plan enrollment and participation or website visits, but you can also ask your health plans for aggregate data about your employees and their dependents. Measuring goals with data is simple to …

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Do Your Policies Make It Too Hard for Employees to Use Their Benefits?

Do Your Policies Make It Too Hard for Employees to Use Their Benefits?

The employee benefits your company provides aren’t worth much if your employees can’t figure out how to use them or find the process you’ve established too onerous to bother with. Employees who don’t understand their benefits will express less satisfaction with them, and policies that make employees jump through a bunch of hoops to use those benefits will often discourage them from trying. Problematic policies may include requiring a doctor’s note to take a sick day, not communicating clearly about benefit enrollment deadlines, or requiring real-time monitoring or reporting requirements for employees to take advantage of flexible work arrangements. Here’s what you need to do to make it easier for employees to access their benefits. Shift Your Mindset Keep in mind that the benefits you offer are meant to attract and retain the top talent you need to build your business. Federal law doesn’t mandate paid time off for vacations, …

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