How Big Data Is Changing HR

One of the most revolutionary trends technology has brought to the field of human resources is the development of powerful software that can crunch enormous amounts of data. Through the use of “Big Data,” HR departments can analyze the vast stores of information they possess and identify patterns in employee recruitment, performance and retention that can provide valuable insights into what’s happened in the past — and even make predictions about what’s likely to happen in the future. By basing their predictions on hard data instead of instinct or casual observation, HR professionals can discover insights they may never have found through conventional means, and make confident decisions backed by solid evidence. Using Big Data is “seeing beyond the obvious,” says Luciano Pesci, CEO of Emperitas, a Utah tech company that builds customized business information tools and predictive analytics, and performs market research. “Big Data presents far more than a …

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