MVP: Startups vs. Mature Products

At Ebix we strive for agility, flexibility, and rapid iteration. Focusing on speed to market first, we then collect feedback and make needed adjustments to our products and services. These agile methods and DevOps are central to delivering a minimal viable product (MVP). Ebix’s use of this contextual concept is surprising to some. They do not realize that we operate with a startup mentality despite having been in the insurance software industry for decades. The notion that MVP is reserved exclusively for startups is a common industry misconception. In reality, businesses with established products can use MVP too, though the application is a slightly different. MVP: Startups vs. Mature Products MVP emphasizes simple feature lists, building products in iterative cycles, and communicating with customers early in product development. MVP, along with Agile and DevOps, may seem like unrelated concepts, but they’re not. For example, for DevOps you need to have …

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