Top 4 Reasons Benefits Communications Plans Succeed

Top 4 Reasons Benefits Communications Plans Succeed

No matter what direction you intend to take your benefits this year, you must start with a plan. All plans that succeed share similar elements. These are our four top reasons benefits communications plans succeed: 1. You’ve identified goals and ways to measure success A communication effort cannot reach its full potential without documented goals. This can be as simple as identifying the top three to five goals each year. Top goals can include, shifting enrollment out of your high-cost health plan, building awareness of new tools, increasing workers’ use of preventive care or increasing 401(k) savings. You must also establish how you will measure your results. The easiest place to start is with data you already collect – like plan enrollment and participation or website visits, but you can also ask your health plans for aggregate data about your employees and their dependents. Measuring goals with data is simple to …

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