How to Make a CRM Work for You

Common CRM Implementation Failures to Avoid The uptake of CRM software is growing at a steady rate of approximately 13% each year over the last few years according to reports from Gartner (2014; 2015). And with good reason – CRM software enables companies to grow loyal relationships with their customers by allowing a better understanding, segmentation and tiering of their customer base, improved targeting of promotions and cross selling, and the implementation of alerts that signal a customer is about to depart. CRMs are a complex software that can deliver what many refer to as a ‘360 degree view’ of their customers. Unfortunately, some firms view CRM systems as a Customer Relationship strategy rather than a tool for facilitating successful Customer Relationship strategies. We’ve put together a list of the most common CRM failures, as well as solutions that can take this sophisticated software to its full potential. 1. Thinking …

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Agile Mindset: Lead by Example

Agile mindset: Lead by example

For many years, Facebook’s mantra for developers was “Move fast and break things.” One of Google’s eight pillars for creating a culture of innovation is “Launch, then keep listening.” Though the wording of these two ideas is different, the message from both is the same: Given the pace of innovation today, techno-business agility is essential. At Ebix, we work similarly, focusing on speed to market first, then collecting feedback and making adjustments to our products and services. This doesn’t mean that we’re lowering the bar on the quality of what we produce – in fact, it’s the opposite. We’re just taking a different path to get where we want to be. Focusing on speed to market requires an agile mindset and adaptability. Because projects change all the time, it’s dangerous to have a set picture of what the end product will look like. Six months from now, influences beyond your …

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How Benefits Have Changed in 20 Years

How Benefits Have Changed in 20 Years

The Society for Human Resource Management (SHRM) first began annual surveys of HR professionals back in l996 to find out what benefits organizations offer employees. To see how employee perks have evolved over time, the latest SHRM Employee Benefits Report, which queried almost 3,500 HR pros about 300 benefits, compared the 2016 findings with 1996 data and also to information collected in the past 5 years. “The number of benefits employers are offering is consistent with recent years,” said Evren Esen, director of survey programs at SHRM. “However, employers are always looking for new and innovative benefits that are cost-effective and best fit their workforce.” Employers have increased and decreased benefits strategically due to economic and technological changes, as well as to the shifting concerns of workers. For example, the SHRM report notes organizations are offering more telecommuting and flexible schedule options in response to employees, especially Millennials, who want …

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Using Technology for Successful Mentor Matches

Mentoring, the process of passing knowledge and experience along to others is an ancient concept that remains relevant in today’s workplace. In fact, it’s perhaps one of the most powerful and cost-effective ways to develop talent. Mentoring doesn’t require the expense of external training and it can assure the transference of organizational knowledge. Strong mentoring programs can also help businesses attract top job candidates. Unfortunately, many mentoring programs are problematic and simply don’t work – often because they take too much time for HR professionals to facilitate personal match-ups or for employees to find suitable mentors on their own. In a recent interview published in Workforce, Brian Kropp, who heads Corporate Executive Board Co., an advisory firm in Arlington, Va., pointed out that among the approximately 1,300 firms his firm works with, 70% have some sort of mentoring program in place. However, he noted “The vast majority of them are …

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Why Cybersecurity Rules Are More Than Just Busywork

Why Cybersecurity Rules Are More Than Just Busywork

Cybersecurity rules can sometimes seem like overkill, but it’s important to follow them to the letter to keep customers’ data safe. “The result of data breaches can be costly, especially for small and midsize companies that cannot weather the costs and damage to their reputation,” says Steven Shapiro, a lawyer who has worked as chief privacy officer at a bank holding company and is now in private practice. “The cost can be in dollars lost in compliance to pay for the release of ransomware, loss of customers, dismissal of critical employees and in repairing one’s IT infrastructure.” Here are four reasons why following IT rules is so important, every time. 1. It’s the Law As technology advanced and it became easier to store — and disrupt — large electronic files, the U.S. government enacted legislation to regulate the storage and sharing of information. For those in the financial industry, provisions …

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