5 Ways to Retain Customers & Increase Sales

There are several reasons your existing customers are your business’ most valuable asset. Increased profits from sales Increased profits from reduced operating costs Increased profits from referrals Not only is it 3-5 times cheaper to keep a customer than to engage a new one, but studies show that repeat customers pay more for purchases and purchase more often. Satisfied customers also help your business to grow through referrals to friends and family. To look at it another way, if your business is gaining 10% new customers annually, but losing 10% of existing customers annually, your company is not growing. Imagine if your company reduced your customer defection rate by 5%; your business would be growing at a rate of 5% every year. Not only that but your sales and marketing expenditure would be reduced. How do you take care of your most valuable asset, your customers? Here are 5 proven …

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How Big Data Is Changing HR

One of the most revolutionary trends technology has brought to the field of human resources is the development of powerful software that can crunch enormous amounts of data. Through the use of “Big Data,” HR departments can analyze the vast stores of information they possess and identify patterns in employee recruitment, performance and retention that can provide valuable insights into what’s happened in the past — and even make predictions about what’s likely to happen in the future. By basing their predictions on hard data instead of instinct or casual observation, HR professionals can discover insights they may never have found through conventional means, and make confident decisions backed by solid evidence. Using Big Data is “seeing beyond the obvious,” says Luciano Pesci, CEO of Emperitas, a Utah tech company that builds customized business information tools and predictive analytics, and performs market research. “Big Data presents far more than a …

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New Industry Tools That Could Change the Way You Do Business

Times have changed for financial advisors. The advent of new technology has made it possible for independent advisors and smaller houses to compete with larger firms, and for larger firms to have a global reach. Keeping up with that technology can be a challenge — but it’s vital for any financial advisor who wants to stay competitive. Today’s clients want savvy, responsive financial advisors who are comfortable with technology. Fortunately, new industry tools are easy to use and integrate to provide top-level customer service and performance. “You don’t have a shot if you’re not organized,” says Jason Lara, director of sales and strategy at Ebix. Here are some new industry tools that can change the way you do business. Client Management Being able to manage your clients through scheduling and CRM platforms, as well as provide them excellent advice through market research tools, are among the biggest benefits of using …

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The Benefits of Integrated Technology for Financial Advisors

The evolution of technology has made it possible for independent financial advisors to compete with large houses, but no matter the size of your operation, you’ll need to keep up with technology to improve. Understanding the benefits of the technology available will help you embrace innovation whether you’re an independent broker-dealer or part of a larger house. “If you don’t adapt, you’re gone,” says Jason Lara, director of sales and strategy at Ebix. Here are some of the benefits of having centralized, integrated technology at your organization. Improved Communication Whether it’s inside the office or directly with clients, communication can improve remarkably with integrated technology. “Intra-office communication is a big piece,” Lara says. “The ability for advisors, assistants and managers to access data on the fly and communicate wherever and whenever you need keeps everyone on the same page.” Integrated technology makes it possible for everyone to stay in touch …

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10 Ways to Get Your Employees to Embrace New Technology

You have spent months, maybe even years, researching, determining and introducing a new technology or software into your business. New technology and tools can increase productivity, boost sales, and help you make better, faster decisions for your organisation. While you are probably aware of the many benefits bringing a new technology into the company, you may not be aware of the challenge that often lies ahead: getting your employees on board. It’s no secret that people like routine. It’s comfortable, gives people direction and requires minimal thought. This can make it challenging to get employees to embrace new technology, but it doesn’t have to be. As well, there is currently a huge focus on user experience and intuitive interfaces. While this may be common among everyday apps and simple software, enterprise software is often complex because of the detailed functions it is required to perform. It is not uncommon for …

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