5 Ways to Retain Customers & Increase Sales

There are several reasons your existing customers are your business’ most valuable asset. Increased profits from sales Increased profits from reduced operating costs Increased profits from referrals Not only is it 3-5 times cheaper to keep a customer than to engage a new one, but studies show that repeat customers pay more for purchases and purchase more often. Satisfied customers also help your business to grow through referrals to friends and family. To look at it another way, if your business is gaining 10% new customers annually, but losing 10% of existing customers annually, your company is not growing. Imagine if your company reduced your customer defection rate by 5%; your business would be growing at a rate of 5% every year. Not only that but your sales and marketing expenditure would be reduced. How do you take care of your most valuable asset, your customers? Here are 5 proven …


3 Letters That Will Transform Your Business Overnight

Benefits of a CRM for Your Business

What if someone said with just three letters they could help you increase your sales, streamline your process, boost efficiency, and land more referrals. What is this enigma you ask? CRM Now some of you may be rolling your eyes and others may be nodding in agreement. Over the years CRM (Customer Relationship Management) systems have adopted a bit of a bad reputation. With the dot-com bubble burst in the early 00’s, CRM systems stumbled a bit when it came to adapting and evolving. Because of this they struggled to meet the needs of businesses. Over the last 16 years, CRM systems have more than adapted. In fact a recent study published by Gartner predicts that by 2017 the CRM market will generate $36 billion and it’s already the fastest growing type of business software.  CRM systems aren’t just helping us do business, in some cases they’re changing the way …