3 Ideas for Communicating Your Mission

A strong company mission is effective only if people know what it is. Once the leadership team has set a mission, it’s time to get the word out about it so all employees understand it and can incorporate it into their work. Doing so boosts company culture and gets employees moving in the same direction. “Everyone wants to feel significant and feel that they add value and make a difference, and a mission makes it happen,” says Cydney Koukol, chief communication officer at Talent Plus. Here are 3 ideas for communicating your mission so people understand it and adopt it: 1. Begin with Full Leadership Buy-In Mission communication starts at the top. It must be clear to employees what the mission is through behaviors and priorities, and that starts with the CEO and executive team, says Anne Bahr Thompson, founder of Onesixtyfourth, a brand consultancy. When leaders can express the mission in their …

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