Who Needs A Training Continuum Anyway?

Training Continuum

Sales’ mission is to create new revenue and preserve existing customers. When a sales position is filled it is very important to get the new hire up and running as quickly as possible so they can go out and make an impact! Bogging down a new hire with a long training program can get in the way of this mission. Just test the new hires and let’s all move on… Training is an essential piece of the new hire’s on-boarding experience to ensure product knowledge is solid before making presentations to customers. So, how can sales training work with the sales department to create a win-win? One way is to weave field mentoring activities into the on-boarding experience. This helps give the representative the customer perspective while they are learning the core aspects of marketing your product. It also helps them become field-ready faster. It’s important to note though that training …

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Sales Training Gets Sent To The Back Of The Line

What Every Employer Needs to Know About Unpaid Internships

Sales Training programs for new hires can run the gamut from simply reading a few marketing brochures to twelve weeks or more of on-going online exams and verbal assessments.  All too many times the sales and marketing departments are asked to moonlight as part of the sales training program without having the proper knowledge of basic adult learning principles that will drive the learner’s engagement and retention of the material over time. When the sales training department asks for additional resources, they may get moved to the back of the line because it appears that their needs can be addressed through internal cross-functional efforts.  Additionally, tracking your training’s success to gain additional resources can be subjective depending on who is observing and the metrics you use.  In sales training, as with any department, you get what you pay for. Have you ever wondered why there are so many vendors in …

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5 B2B Sales Trends For 2016

Sales is a tricky and stress fueled business. Best practices, trends, competitors, economic highs and lows are all things you have to stay on top of. To help lighten the load, here are 5 B2B sales trends for 2016.

 

5 B2B Sales Trends For 2016

 

Infographic courtesy of our friends at HubSpot.