How the Smartphone Affected an Entire Generation of Kids

As someone who researches generational differences, I find one of the most frequent questions I’m asked is “What generation am I in?” If you were born before 1980, that’s a relatively easy question to answer: the Silent Generation was born between 1925 and 1945; baby boomers were born between 1946 and 1964; Gen X followed (born between 1965 and 1979). Next come millennials, born after 1980. But where do millennials end, and when does the next generation begin? Until recently, I (and many others) thought the last millennial birth year would be 1999 – today’s 18-year-olds. However, that changed a few years ago, when I started to notice big shifts in teens’ behavior and attitudes in the yearly surveys of 11 million young people that I analyze for my research. Around 2010, teens started to spend their time much differently from the generations that preceded them. Then, around 2012, sudden …

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Tech Executives Express Optimism About Revenue & Employment Growth

While technology executives report that they are ramping up deployment of automation and machine learning across several functions of their company, they also claim they are planning to hire more people over the next several years, according to the results of a survey of U.S. technology CEOs by accountancy firm KPMG. Released on July 11, the findings of a survey of 138 U.S. technology industry chief executives from internet, hardware, software, cloud, and IT services companies showed that around three-quarters of the respondents believe that automation and machine learning are likely to replace at least 5% of their manufacturing, technology, sales, and marketing workforce over the next three years. At the same time, more than half (55%) of respondents said they expect their company’s headcount to grow at least 6%. Almost 60% of the CEOs surveyed said they expect annual revenue growth for their organization over the next three years …

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Is the Sky the Limit When It Comes to The Cloud?

It seems more objects than not are connected to the internet in some way or another. Whether it’s traditional technology such as computers, laptops, tablets and smartphones, or the less expected items such as household appliances, toys, cars, and drones; with an internet connection comes the opportunity to save information to what is commonly referred to as ‘the cloud’. But with so many internet-connected-things, surely the cloud is going to run out of space at some point, right? Just how much information can we store before the entire cloud ecosystem collapses? Or we need to look for a storage alternative? Should we be worried? Will the cloud eventually be as useful to us as the 1.44Mb floppy disk that used to fulfill all our storage needs at one point? There are other things that should concern us too, such as the costs and extensive use of energy required to power such …

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5 Ways to Retain Customers & Increase Sales

There are several reasons your existing customers are your business’ most valuable asset. Increased profits from sales Increased profits from reduced operating costs Increased profits from referrals Not only is it 3-5 times cheaper to keep a customer than to engage a new one, but studies show that repeat customers pay more for purchases and purchase more often. Satisfied customers also help your business to grow through referrals to friends and family. To look at it another way, if your business is gaining 10% new customers annually, but losing 10% of existing customers annually, your company is not growing. Imagine if your company reduced your customer defection rate by 5%; your business would be growing at a rate of 5% every year. Not only that but your sales and marketing expenditure would be reduced. How do you take care of your most valuable asset, your customers? Here are 5 proven …

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