Why HR Needs to Care About Employee Engagement

Employee engagement has joined the pantheon of human resources buzzwords of late. Attend any conference and it will be thrown around to and fro, guaranteed. But what’s the big deal? If employees show up and get their work done, does it really matter how “engaged” they are? Yes, it matters. Engagement is everything. Here’s why. Creating a Virtuous Cycle Engaged employees, those who have good relationships with their supervisors and feel valued and heard by their employers, have lower rates of turnover than disengaged employees, says Meredith Falb, marketing manager for CorporateRewards.com, an engagement tool combining software and consultation. Not only do they stay with employers longer, but engaged employees are also more productive, “which manifests itself in superior financial performance and reputation. As the company becomes more profitable and better known, it creates a virtuous cycle: attractive company = better recruits = better results,” says Falb. As their engagement …

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